Along the Mountains – Utah
The state of Utah relies heavily on income from tourists and travelers taking advantage of the state’s ski resorts and natural beauty, and thus the need to “brand” Utah and create an impression of the state throughout the world has led to several state slogans, the most famous of which being “The Greatest Snow on Earth”, which has been in use in Utah officially since 1975 (although the slogan was in unofficial use as early as 1962) and now adorns nearly 50 percent of the state’s license plates.
Along the Mountains - Utah
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