Apple iPad Presale to begin today
Apple iPad Presale to begin today
Once again, Steve Jobs has stirred his customers into a frenzy
Even before Apple (AAPL) opens its online store for pre-orders Friday morning, the company’s fanbase — and the press that feeds it — has been working itself into a lather.
A one-sentence e-mail from Apple PR Thursday afternoon confirming the hour on Friday that buyers in the U.S. can start ordering the company’s latest creation — 8:30 a.m. ET, 5:30 a.m. PT — had generated more than 100 pre-dawn headlines Friday morning.
SET YOUR ALARM CLOCKS, screamed 9to5Mac, as if by sleeping in you might miss out.
The New York Times offered relatively sober advice on HOW TO CHOOSE THE RIGHT IPAD FOR YOU. “If you’re already readying your tent and fold-up chairs to wait outside an Apple store for the company’s latest offering,” it begins, “then please read on.”
In SHOULD YOU PRE-ORDER AN IPAD?, the Wall Street Journal listed five reasons — from early glitches to future price cuts — it might make more sense to wait.
That suggestion that triggered cries of derision from TUAW’s Erica Sadun in IT’S COOL TO BE AN EARLY IPAD ADOPTER. “If you don’t hop aboard the adoption train,” she tells readers, “you’re never going to get to Techsville.”
With analysts predicting shortages and Apple warning customers that even a pre-order may not guarantee first-day delivery, you can expect lines outside the Apple Stores come April 3.
Check in here for our live coverage of the scene outside the glass cube on Manhattan’s Fifth Avenue.
UPDATE: Shortly before 7 a.m. ET, the Apple Store went off line.
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