AT&T drops Tiger Woods as an endorser
AT&T drops Tiger Woods as an endorser
AT&T Inc., the biggest U.S. phone company, ended its sponsorship deal with Tiger Woods after the golfer’s admissions of marital infidelity.
“We are ending our sponsorship agreement with Tiger Woods and wish him well in the future,” Michael Coe, a spokesman for AT&T, said in an e-mail today. The company began a multiyear agreement in February to place its logo on Woods’s golf bag and has sponsored his annual Tiger Jam benefit concerts.
The carrier follows Accenture Plc and Procter & Gamble Co. in severing ties with Woods, who said this month that he’s taking a leave of absence from golf to work on improving his marriage. Nike Inc. and Upper Deck Co. have stood by the athlete, whose 14 major tournament wins are second only to Jack Nicklaus.
Accenture, which had built its marketing around 34-year-old Woods, ended its six-year relationship with the athlete on Dec. 13. The day before that, Procter & Gamble said it would phase the golfer out of its Gillette TV and print ads.
AT&T will continue to sponsor the PGA Tour’s National tournament, which Woods has hosted, Coe said. Neither Woods’s agent, Mark Steinberg, nor his spokesman, Glenn Greenspan, immediately responded to e-mails seeking comment.
AT&T, based in Dallas, dropped 13 cents to $28.19 at 10:06 a.m. in New York Stock Exchange composite trading. Before today, the shares were little changed this year.
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