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Monday, December 21st, 2009 | Posted by Editor - Blog News Service

‘Avatar’ Dominates At Box Office

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The Box-Office Top Five
#1 “Avatar” ($77.3 million)
#2 “The Princess and the Frog” ($12.2 million)
#3 “The Blind Side” ($10 million)
#4 “Did You Hear About the Morgans?” ($7 million)
#5 “The Twilight Saga: New Moon” ($4.4 million)

The mysterious world of Pandora is as beautiful as it is dangerous, and it’s that very combination that helped draw the masses to James Cameron’s “Avatar,” the director’s first feature film in over a decade.
It’s hardly surprising that the fantasy epic debuted in first place this weekend, dominating the closest competitor by more than $60 million. The 3-D flick was originally estimated to have pulled in $73 million over the weekend, but on Monday (December 21), Variety reported that the tally had been revised to $77.3 million. That gives “Avatar” the highest-grossing December debut in history, surpassing Will Smith’s “I Am Legend,” which took in $77.2 in its opening weekend.

As “Avatar” has receiving glowing praise from viewers and critics alike, it likely could have had an even bigger opening weeking. But the big blue film’s debut was softened by a ferocious snowstorm that hit the eastern portion of the United States and likely caused many would-be moviegoers to stay inside rather than head out to theaters. Despite the weather woes, “Avatar” still managed a $232.2 million worldwide total, a result that Variety states is “the best global launch ever for a non-sequel.”

The movie was hardly cheap to make, with a budget rumored to range between $300 and $500 million. With any luck, the film’s strong buzz and the upcoming back-to-back holiday weekends will go a long way towards helping “Avatar” earn its budget back.

While attention is understandably on Cameron’s return to feature film making, “Avatar” wasn’t the only newcomer in theaters this weekend. The other new wide release was “Did You Hear About the Morgans?,” Sony’s romantic comedy starring Sarah Jessica Parker and Hugh Grant. The film’s meager fourth-place opening has been blamed on a variety of factors, including the tumultuous weather and lackluster reviews.

Of the weekend’s limited releases, Rob Marshall’s “Nine” performed the best, earning $247,000 from only four theaters. The musical, starring Daniel Day-Lewis, also managed to put forth the best per-screen average of any film this weekend at $61,750 per theater.

Upcoming Releases: “Avatar” faces some stiff competition next holiday weekend with the release of “Sherlock Holmes,” starring Robert Downey Jr. and Jude Law and directed by Guy Ritchie; Meryl Streep’s romantic comedy “It’s Complicated”; and the family-friendly “Alvin and the Chipmunks: The Squeakquel.”

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