When Malmö launched its Malmö Festival around 20 years ago, local daily Sydsvenska Dagbladet printed up t-shirts that said: “If you have seen Malmö, you have seen the world.”
Soon after, neighbouring Lund launched its riposte: “If you have seen Lund, you don’t need to see Malmö.”
This little anecdote tells you something of the challenges facing [...]








