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Desktop computers are so last decade. 2010 is shaping up to be the year when internet users move decisively away from bulky machines to the mobile web.
The trend towards portable, mini-laptops and devices that allow you to surf the web on the go will accelerate in 2010 as companies slug it out in the key battleground of smartphones, analysts predict.
The recession barely dented the appetite for smartphones in 2009 and the handset market will once again capture the imagination of many consumers as Apple’s iPhone competitors try once more to retake the high-ground.
We are now in the “early innings” of the development of the mobile internet, according to a recent report from investment group Morgan Stanley, after the evolution of the PC and the desktop internet.
The extensive report found that mobile internet – browsing the web from your handheld device – is ramping up faster than the desktop internet did a decade ago, as the key trends of 3G wireless connectivity, online social networking, video on handsets, voice calling on the internet and smartphones come together.
“As 3G adoption hits inflection points in many markets, consumers are flocking to a broad range of IP- based usage models over powerful mobile Internet- enabled devices. We predict that smartphones will out-ship the global notebook and netbook market in 2010E and out-ship the global PC market (notebook and netbook and desktop) by 2012E,” the report’s authors said.
First into the smartphone battle in 2010 will be Google and its Android operating system next week with the much-vaunted launch of the Nexus One smartphone.
Google is expected to launch the handset in the US, made by manufacturer HTC to the company’s specifications. The smartphone is expected to optimise Google’s growing choice of applications for mobile devices and could present a credible rival to the iPhone.
Google will reportedly sell the phone direct to consumers, bringing the internet search giant into the handset hardware business for the first time.
Analysts said that Apple was leading mobile innovation with its iPhone and iPod Touch but in the next year or two the Google Android open operating system allied to device manufacturers could pose challenges to Apple’s market share. The report said that RIM and its BlackBerry smartphones could maintain their lead in the enterprise market but could face difficulties longer term.
Research firm Gartner predicted that worldwide mobile device sales to end users will have climbed to 1.214 billion units in 2009, only a decline of 0.67 per cent from 2008. Gartner and other analysts had forecast much steeper falls earlier in the year. The company now predicts sales in 2010 will show a 9 per cent increase from 2009.
The Morgan Stanley report said: “Make no mistake, Apple and others are not just trying to upset the cell phone market. They are aiming to transform how communications works, how entertainment and news are distributed, how goods and services are purchased… and how we control all this stuff from the ever-expanding, rechargeable remote controls we carry in our hands.”
The extensive report found that mobile internet – browsing the web from your handheld device – is ramping up faster than the desktop internet did a decade ago, as the key trends of 3G wireless connectivity, online social networking, video on handsets, voice calling on the internet and smartphones come together.
“As 3G adoption hits inflection points in many markets, consumers are flocking to a broad range of IP- based usage models over powerful mobile Internet- enabled devices. We predict that smartphones will out-ship the global notebook and netbook market in 2010E and out-ship the global PC market (notebook and netbook and desktop) by 2012E,” the report’s authors said.
First into the smartphone battle in 2010 will be Google and its Android operating system next week with the much-vaunted launch of the Nexus One smartphone.
Google is expected to launch the handset in the US, made by manufacturer HTC to the company’s specifications. The smartphone is expected to optimise Google’s growing choice of applications for mobile devices and could present a credible rival to the iPhone.
Google will reportedly sell the phone direct to consumers, bringing the internet search giant into the handset hardware business for the first time.
Analysts said that Apple was leading mobile innovation with its iPhone and iPod Touch but in the next year or two the Google Android open operating system allied to device manufacturers could pose challenges to Apple’s market share. The report said that RIM and its BlackBerry smartphones could maintain their lead in the enterprise market but could face difficulties longer term.
Research firm Gartner predicted that worldwide mobile device sales to end users will have climbed to 1.214 billion units in 2009, only a decline of 0.67 per cent from 2008. Gartner and other analysts had forecast much steeper falls earlier in the year. The company now predicts sales in 2010 will show a 9 per cent increase from 2009.
The Morgan Stanley report said: “Make no mistake, Apple and others are not just trying to upset the cell phone market. They are aiming to transform how communications works, how entertainment and news are distributed, how goods and services are purchased… and how we control all this stuff from the ever-expanding, rechargeable remote controls we carry in our hands.”
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