Utah Tourism Board
State of Utah
Beginning in the early 1900s, with the establishment of such national parks as Bryce Canyon National Park and Zion National Park, Utah became known for its natural beauty. Southern Utah became a popular filming spot for arid, rugged scenes, and such natural landmarks as Delicate Arch, and “the Mittens” of Monument Valley are instantly recognizable to most national residents. During the 1950s, ’60s, and ’70s, with the construction of the Interstate highway system, accessibility to the southern scenic areas was made easier.
Beginning in 1939, with the establishment of Alta Ski Area, Utah has become world-renowned for its skiing. The dry, powdery snow of the Wasatch Range is considered some of the best skiing in the world (thus the license plate, “the Greatest Snow on Earth”). Salt Lake City won the bid for the 2002 Winter Olympic Games in 1995, and this has served as a great boost to the economy. The ski resorts have increased in popularity, and many of the Olympic venues scattered across the Wasatch Front continue to be used for sporting events. This also spurred the development of the light-rail system in the Salt Lake Valley, known as TRAX, and the re-construction of the freeway system around the city.
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